NAIROBI, KENYA — April 30′ 2025
Kayole Starlets FC, one of Kenya’s most dynamic women’s football clubs, today announces a landmark partnership with Pwani Oil Products Limited through its flagship homecare brand, Ushindi. The agreement marks a defining moment for the broader professionalization of women’s football in Kenya — signalling that the sport is no longer just worthy of investment, but of category-leading brands that want to be part of its story.
The partnership centres on a shared belief: that winning is more than just a scoreline. It is the discipline of showing up ready — and Ushindi, with its commitment to everyday care, is woven into that preparation. Clean kit. Clean body. Clear mind. Match-ready, every day.
WHAT THE PARTNERSHIP DELIVERS
From the dressing room to the digital community, this partnership is built to be felt at every level of the club.
- Elite Athlete Support. Every player and official in the Kayole Starlets squad will receive a monthly Ushindi hamper for the full duration of the partnership — ensuring the highest standards of hygiene and kit maintenance, because a player who feels clean feels ready.
- Ushindi Player of the Match. A dedicated match award, with winners receiving a premium Ushindi product hamper. Because standout performances deserve recognition — and the right to take that recognition home.
- Digital Fan Engagement. Weekly 500MB data bundle rewards for fans across the club’s social media platforms, sponsored by Ushindi. Because the twelfth player deserves to be seen too.
- Matchday Brand Activations. Fans attending Kayole Starlets matches will be invited to participate in on-site Ushindi activations and prize giveaways — turning matchday into a full community experience.
We are delighted to welcome Pwani Oil and the Ushindi brand into the Kayole Starlets family. This partnership is a testament to the growing commercial value of women’s football in Kenya. By providing our athletes with high-quality homecare products and engaging our fans through innovative digital rewards, Ushindi is helping us build a more professional and interactive environment for the sport.
Eric Jackson, Commercial Director | Kayole Starlets FC
BEYOND THE SCORELINE
The Ushindi Na Starlets campaign will run across social media platforms for three months — May through July 2026 — with a content strategy built around a simple, powerful idea: winning happens beyond the pitch.
Real player stories. Behind-the-scenes preparation. Community moments. Fan activations. The campaign will document what winning actually looks like — not just the goals, but the discipline, the grind, and the pride of showing up ready.
Both parties view this as a foundational phase, with a clear ambition to extend into a long-term, season-on-season collaboration as the commercial value of women’s football in Kenya continues to grow.
ABOUT KAYOLE STARLETS FC
Kayole Starlets FC is a premier women’s football club based in Nairobi, Kenya, dedicated to the development and professionalization of female athletes. Home to several national team prospects, the club competes at the highest level of Kenyan women’s football and is committed to excellence on and off the pitch — building careers, building community, and building the future of the game.
ABOUT PWANI OIL PRODUCTS LIMITED
Pwani Oil Products Limited is one of Africa’s leading manufacturers of fast-moving consumer goods. With a diverse portfolio that includes Ushindi, Detrex, and Fresh Fri, Pwani Oil is committed to providing high-quality products that enhance the everyday lives of consumers across East Africa and beyond.